Independence
One of the most important elements of North Star is its independence. We are not owned or operated by a bank, insurance company, or other institution. This means that we are free to choose from a universe of investments and strategies that best fit the needs of our clients. No "product of the week." Independence means we provide unbiased advice.
Fee Based
A sub-component to our independence is our Fee-Based structure. Unlike commissioned brokers who are paid for transactions or through wrap fees, we make no profit on trades and have no incentive to "churn" your account since our compensations is not tied to trades. We don't work for a commission which means the sale of a product does not influence our recommendations. This promotes an aligning of Client/Advisor interests since we are paid based on your success rather than your purchases.
Consultative Process
Throughout our relationship, focus is placed on a process rather than a product which reinforces our independence and fee-based structure. Putting the product first would be much like going to the doctor and asking for medication before you provide the physician with any information on your condition. The consultative process begins with getting to know you. Armed with this information, we begin the process of understanding your current position and your desired "Prosperity." This client centric process fosters strong relationships with quality results.
Holistic Planning
Often undetected until it's too late, an incomplete financial plan can cause unintended and costly consequences. Investing is only one component of TOTAL WEALTH MANAGEMENT. The technical definition of wealth management is a comprehensive set of strategies and services that are designed to help address every aspect of each client's financial life in a consultative and highly individualized way. Holistic planning includes: asset allocation, risk assessment, financial planning, as well as on-going monitoring and review to ensure that your fiscal house stays in order.
Proactive Client Service
With North Star Financial Group, you are never viewed as another account number. We exist because of you which is why your Noth Star advisor and our staff will know you by name while standing ready to handle all of your investment and planning needs. You'll hear from us on an ongoing basis but not because we have some new product to sell. Rather, we believe in regular reviews so that we can discuss your life's changes and make adjustments when warranted.
Client Alignment
Simply stated, there are two types of advisors. Those that follow Suitability standards and those that follow Fiduciary standards. As a fiduciary, our client's interests are always ahead of the advisor's interest and remain top priority. We will act with prudence, good judgment, and provide sound unbiased advice at all times.
Full Disclosure
Following Fiduciary standards, full disclosure includes all facts, fees, conflicts of interest, and any substantial changes with our firm that affects its ability to accurately and fairly advise our clients.
Asset Allocated Managed Portfolios
We strive to protect your assets in bear and bull markets. After carefully determining your "investor type," the most appropriate asset allocation can be selected and implemented. Our portfolios are carefully designed with proper diversification and sector weightings. Based on the cycles of economy, we seek to exploit opportunities in sectors that are expected to rise. Furthermore, our fundamental evaluation coupled with technical analysis gives us the unique advantage of selecting undervalued securities.
