Why Choose North Star?

One of the most important elements of North Star is its independence. We are not owned or operated by a bank, insurance company, or other institution. This means that we are free to choose from a universe of investments and strategies that best fit our client.  There is no “product of the week” gimic or sales quotas.  A sub-component to our independence is our Fee-Based structure. In other words, we don’t work for a commission which means the sale of a product does not influence our recommendation. This promotes an alignment of Client/Advisor interests;  when your account values fall our advisory fee falls, when your account values rise our advisory fee rises. We are not paid based on your purchases. You never have to be concerned that recommendations are not in your best interest. As a Registered Investment Advisor, we are held to a higher standard than those in the brokerage business. Simply stated, there is a stark contrast between the many different types of advisors which can best be described by two words: fiduciary and suitability. While both are accepted business models in the Investment Industry, the conduct of each is markedly different. For example, a registered person acting under suitability (Broker-Dealer, Banks) standards could fulfill your goal of a Bond Fund without regard to cost or compensation–even if another fund of equal quality and lower cost existed –and that is perfectly legal. Conversely, Registered Investment Advisory Firms have long been required to adhere to the fiduciary standards and abide by the principles of fiduciary duty.

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Working with a financial professional is essential to understanding the infinite palette of financial choices. Our firm can simplify this complex process and assist you in implementing the most appropriate strategies.

Independence

Why is independence so important to individuals and institutions? For one, success may depend on the type of financial advice you get today. In an increasingly complicated era, achieving financial goals and creating a legacy for those you love, your community or the causes you serve, depend on solid, unbiased advice; meaningful and timely information and research; and access to the investments and services that best fit your specific circumstances.

Fee-Based

Planning for your future should be a process, not a product. Fee based money management is a process that allows the client and advisor to develop a written plan of action that serves as a blueprint for accomplishing your goals and objectives. Our fee based platform ensures client centric planning without biases to financial products.

Comprehensive Planning

Investing is only one component of TOTAL WEALTH MANAGEMENT. Depending on your unique situation, certain investments may create unnecessary risks or complications. Our firm provides a holistic approach that guides you through the complex financial options available for Institutions and Individuals at every stage.

Fiduciary Standards

Simply stated, there is a stark contrast between the many different types of advisors which can best be described by two words: fiduciary and suitability. While both are accepted business models in the Investment Industry, the conduct of each is markedly different. For example, a registered person acting under suitability (Broker-Dealer, Banks) standards could fulfill your goal of a Bond Fund without regard to cost or compensation–even if another fund of equal quality and lower cost existed –and that is perfectly legal. Conversely, Registered Investment Advisory Firms have long been required to adhere to the fiduciary standards and abide by the principles of fiduciary duty.